What is March Madness with AT&T?

From college football to March Madness , AT&T ensures fans stay connected to the action. Through broadcast integrations, national campaigns, and fan-favorite activations like Super Saturday Concert presented by AT&T and AT&T Block Party at March Madness Music Festival , the brand helps create unforgettable experiences – courtside, couch side, and everywhere in between.

AT&T helps more than 100 million U.S. families, friends, and neighbors—and nearly 2.5 million businesses—connect to greater possibility. From the first phone call more than 140 years ago to today’s 5G wireless & and multi-gig internet offerings , AT&T continues to innovate to help improve lives. Learn more about AT&T

AT&T and March Madness: Connecting Fans to Every Play

March Madness®

Keeping fans connected

From contests to concerts and more, we’re giving fans the best of the best at the championship game. When the connection matters, it has to be AT&T.

You could win a trip to the 2026 NCAA® Final Four

Enter for a chance to win tickets to the Men’s Final Four^® with VIP access,
premium entertainment, and more. Enter now

NO PURCHASE NECESSARY. U.S. and D.C. only, and 21+ at time of entry. Begins 3/08/26 and ends 3/22/26. Void where prohibited. For complete eligibility and entry details and official rules see promotions.att.com/ballerweekend/rules.

Signature NCAA basketball experiences

AT&T Block Party

Bounce into championship weekend with access to exclusive music acts and fan experiences on Friday night.

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Super Saturday Concert

Celebrate the excitement of the tournament with exclusive entertainment and experiences.

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It’s bracket time

Build your perfect March Madness brackets, brought to you by CBS Sports^®.

Men’s Final Four bracket Women’s Final Four bracket

AT&T came to play

Our commitment to sports goes beyond sponsorship.

More than a game

We’ve been a key player in college sports programs and their communities for over 20 years.

Creating moments that matter

With exclusive experiences for our customers, we’re getting you close to the action to make lasting memories.

All for the fans

We build ultimate fan experiences that go beyond the game with innovative technology.

Here for everyone

AT&T’s ongoing commitment makes it possible for fans and athletes to get more out of every game.

AT&T March Madness 2026

AT&T has been part of college sports for over 20 years because we believe these moments inspire, unite, and connect people. Through AT&T March Madness and our support of the NCAA, we help fans stay close to every play—streaming rivalry games, texting about buzzer-beaters, and following athletes online.

From the AT&T Block Party at the March Madness Music Festival to NIL storytelling programs, we’re powering bigger experiences with better coverage, innovative tech, and exclusive access—so you can enjoy the sports you love, wherever you are.

Frequently asked questions

As one of the NCAA’s longest-running partners, AT&T stays focused on making it easier—and more fun—to be a fan. We support both men’s and women’s sports and help power some of the most connected championship events of the year. We’ll keep investing in tech and experiences that bring fans closer to the game and to each other, plus fun fan events that make these moments even more memorable.

AT&T Turbo Live is a premium, VIP data connection designed to keep you connected when it matters most— available to AT&T wireless customers on eligible plans with a 5G-capable smartphone. Heading to a March Madness event? With Turbo Live, you can reserve high-priority data access for the entire duration of your event, ensuring your connection stays strong, even in packed venues.

 Sign up before you arrive to unlock the best data boost experience the moment you step in. Your enhanced connection will last throughout the event, and after it ends, you’ll receive a personalized recap showing how Turbo Live kept you seamlessly connected.

Not an AT&T Wireless customer? Now is a great time to switch to America’s largest wireless network.

Yes—Turbo Live is available at select events and venues across the U.S. It works within the event’s designated coverage area, including the venue and nearby surroundings.

Turbo Live provides an enhanced connection so you can easily check live scores, stats, and player updates on your favorite sports apps—even if you step away from your seat. Share photos, videos, and stories to social media, or stream the event live with smoother, more reliable video.

Learn more about AT&T Turbo Live