AT&T and March Madness: Connecting Fans to Every Play

From college football to March Madness, AT&T ensures fans stay connected to the action. Through broadcast integrations, national campaigns, and fan-favorite activations like Super Saturday Concert presented by AT&T and AT&T Block Party at March Madness Music Festival, the brand helps create unforgettable experiences – courtside, couch side, and everywhere in between.

As one of the NCAA’s longest-running partners, AT&T stays focused on making it easier—and more fun—to be a fan. We support both men’s and women’s sports and help power some of the most connected championship events of the year. We’ll keep investing in tech and experiences that bring fans closer to the game and to each other, plus fun fan events that make these moments even more memorable.

AT&T Turbo Live is a premium, VIP data connection designed to keep you connected when it matters most— available to AT&T wireless customers on eligible plans with a 5G-capable smartphone. Heading to a March Madness event? With Turbo Live, you can reserve high-priority data access for the entire duration of your event, ensuring your connection stays strong, even in packed venues.

 Sign up before you arrive to unlock the best data boost experience the moment you step in. Your enhanced connection will last throughout the event, and after it ends, you’ll receive a personalized recap showing how Turbo Live kept you seamlessly connected.

Not an AT&T Wireless customer? Now is a great time to switch to America’s largest wireless network.

Yes—Turbo Live is available at select events and venues across the U.S. It works within the event’s designated coverage area, including the venue and nearby surroundings.

Turbo Live provides an enhanced connection so you can easily check live scores, stats, and player updates on your favorite sports apps—even if you step away from your seat. Share photos, videos, and stories to social media, or stream the event live with smoother, more reliable video.

Learn more about AT&T Turbo Live

AT&T helps more than 100 million U.S. families, friends, and neighbors—and nearly 2.5 million businesses—connect to greater possibility. From the first phone call more than 140 years ago to today’s 5G wireless & and multi-gig internet offerings, AT&T continues to innovate to help improve lives.  

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