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AT&T INC. 2013 Annual Report

Mobilizing Your World

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We’ve entered 2014 with our industry on the cusp of a dramatic expansion. And once again, our company is poised to lead.

Over the past few years, AT&T has been a major driver of the global, mobile Internet revolution. We have invested and executed aggressively, and today our network is best in class, reaches hundreds of millions of people and comes out on top in all sorts of third-party tests for speed and reliability. We also moved early to open our network to outside innovators and broke new ground with our AT&T Foundry innovation centers, allowing us to deliver more apps and solutions to our customers faster.

All of this has helped our company create new growth platforms. And more broadly, it has helped ignite a global wave of innovation that’s transforming how we manage our lives, connect with others and operate our businesses. It’s hard to overstate the impact of this revolution, or our company’s role in it. Simply put, we have created the framework for the fastest, largest technology transformation in our lifetime.

But the fact is, as impressive as the past several years have been, the opportunities ahead are many times greater. This next wave is being powered by a combination of ultra-fast mobile communications with access to content located in the cloud. This means that just about everything in our world will be connected, seamless and smart. Our content will follow us no matter what device we’re using. Our homes and cars will be extensions of our smartphones and tablets. The highest levels of education will be accessible to millions more people wherever they are located, and advancements in healthcare will occur in ways we haven’t yet imagined.

The impact of such a connected world, on our economy and our quality of life, will be immense. Technologists and economists are just starting to get a handle on all of the implications. But it’s clear to me that the mobile, digital economy is already at the leading edge of our overall economic growth. It’s speeding commerce and creating new business models. And it’s driving a social and economic transformation that ranks with the building of the railroads and superhighways in centuries past.

Strength in Revenue Growth Drivers

AT&T’s growth drivers — wireless, wireline data and managed IT services — are transforming our revenue mix

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All About the Network

Wireless or wired, network reliability and ultra-fast speeds are the keys to making the most of our services and solutions. And that’s true whether you’re in Austin, Texas, or the Magic Kingdom® Park.

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© Disney

a kingdom connected

There’s real magic in AT&T’s wireless network. After all, it lets us send pictures and video through the air with a touch of a finger. So it’s fitting that in 2013 AT&T worked a little extra network magic ... at the Walt Disney World® Resort.

AT&T is now the official wireless sponsor of Walt Disney World® Resort in Orlando, Fla., and Disneyland® Resort in Anaheim, Calif. We also built a custom network for these properties.

The result is fast, reliable mobile Internet service that lets AT&T make the experience the best it can be for our customers who visit Walt Disney World® Resort and Disneyland® Resort and for the Disney cast members who deliver the magic.

A team of AT&T employees worked their own brand of wizardry to build the ultimate wireless network for Disney. High-tech enhancements include more than 250 small cells, 25 Distributed Antenna System (DAS) units and 40 repeaters — small devices that amplify the wireless signal in a localized area. Park guests don’t see these network components, but they all work together to make a special place even more special.

Creating the best possible guest experience is a primary goal at Disney parks and resorts, said Bill Kivler, director of telecom services for Walt Disney World® Resort.

“One of those expectations is wireless connectivity,” Kivler said. “We collaborated with AT&T and worked side-by-side to make sure AT&T customers visiting us, as well as our cast members, have the most reliable service possible across our parks and resorts.”

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driven by mobile

Automated homes. Connected cars. Solutions that help make communities safer. Mobility is redefining how our world works — and making it work better for all of us.

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Curbing crime with a listening ear

When someone fires a gun in the United States, the police are called only 20 percent of the time. The other 80 percent of the time, no one calls them. Using the power of AT&T’s machine-to-machine network, SST’s ShotSpotter solutions detect gunshots in cities across the United States. So within minutes, local law enforcement can detect gunfire and pinpoint its location — helping them solve crimes and save lives.

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In the Cloud

Don’t look now, but data communications are breaking free from hardware. Soon data, computing and storage capacity will all live in the cloud.

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hardware to software to anywhere

We’re transforming our business in almost every way, and providing extraordinary service to our customers is at the very heart of that transformation. Marian Croak, senior vice president of User-Defined Network Cloud and advanced services development, discusses our initiative to revolutionize how we build and operate our network. The goal is to create a user-defined network cloud that uses standardized hardware and specialized software to make it easier to offer customers new features and functionality.

Meanwhile, we’re also reinventing how we support those offerings and enhance customer experiences. Thaddeus Arroyo, AT&T’s chief information officer, explains how we are harnessing the power of mobile, social, data and cloud technologies to enable AT&T retail store representatives and U-verse field technicians to deliver extraordinary customer service.

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More global than ever

Today, you depend on your phone or device to work wherever in the world you happen to be. And everyone — from businesses to device manufacturers — is looking for partners who can work with them on global solutions.

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giving Infiniti Red Bull Racing a boost

In Formula One racing, a nanosecond can mean the difference between winning a race and coming in second. And staying connected is more critical than ever in a sport that spans 19 countries on five continents. So Infiniti Red Bull Racing relies on AT&T’s global network, combined with local expertise, to ensure seamless communications from the track to their headquarters in the UK. And in 2014, Infiniti Red Bull Racing expects its communications to be two and a half times faster than in previous years. It’s all just part of how AT&T is helping its customers go global, move faster and innovate.

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Easy for customers

From our store design to online support to how you pay your bills, we’re committed to providing an effortless customer experience at every turn.

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retail reimagined

In 2012, we opened our flagship AT&T retail store on Chicago’s famed Michigan Avenue. Customers loved the new format, with its award-winning design that blends cutting-edge technology in an inviting retail environment. So, in 2013, we redesigned 13 additional stores and have more planned for 2014.

Our latest store in midtown Manhattan is a great example. Unveiled in November 2013, it enables an interactive and educational shopping experience that mirrors customers’ mobile lifestyles. The space is open and high-tech, but three distinct, yet interconnected, zones help make it feel personal and intimate.

AT&T’s new retail stores cater to our customers’ mobile lifestyle …

choose a zone below

connected experience zone

"Experience Pavilions" create immersive experiences that showcase AT&T's products and services — such as our Digital Life home automation and security service or productivity solutions for small businesses. The city’s local flavor comes through in the store’s digital décor and furnishings.

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community zone

This is the heart of the store—a place where customers can shop, interact and play. Café-style "Learning Tables" and “Community Tables” invite customers to pull up a chair with our sales reps and experience the latest apps, accessories and devices.

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explore zone

"Explore Walls" feature AT&T’s entire device and accessory line-up. Customers can view devices by operating system, which makes it easier to get a complete, hands-on view of our products.

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And AT&T’s new stores aren’t just designed to highlight our best-in-class products and services. We’re also making it easier for our employees to help customers. You won’t find a cash register here — instead, a fully mobile point-of-sale system lets customers and tablet-armed store reps connect face-to-face and move around freely.

Eventually, we’ll roll out this new design to our entire network of more than 2,000 company-owned stores across the United States. Meanwhile, we’re already working to give our people in each of our retail locations the tools they need to make customers’ experience with AT&T effortless.

And we’re not just focused on the in-store experience. We recently introduced new service functions to enhance the customer experience. These include:

Retail Appointments – Customers can now schedule their store visits online using the myAT&T app, so they get faster service and spend less time waiting.

Click2Store – Buy online, pick up in-store. It’s that simple.

We continue to give our frontline reps the tools they need to be efficient and deliver the best customer experience. From our stores to the Web to our customers’ smartphones, we’re turning transactions into interactions. We’re connecting people on the go.

In 2014, for the second consecutive time, J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers” and “Highest Satisfaction with the Purchase Experience among Full Service Wireless Providers” in their 2014, Volume 1 studies.

AT&T wants to become the country’s premier retailer. Nearly 1,000 of our stores offer
U-verse TV and Broadband and over 1,300 offer our home security and automation service Digital Life. That means our customers can get a hands-on product demo when they have questions about their service – a rare convenience in our industry.

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Advancing human progress

Whether we’re expanding educational opportunities for our employees or showing other companies how to make their operations more sustainable, helping people is how we make our world work for everybody.

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giving girls a new playing field

AT&T Inc. is committed to advancing education, strengthening communities and improving lives. Through its community initiatives, AT&T has a long history of investing in projects that create learning opportunities, promote academic and economic achievement, or address community needs. In 2013, more than $130 million was contributed or directed through corporate, employee, social-investment and AT&T Foundation giving programs.

AT&T and the AT&T Foundation have given $90 million to support STEM (science, technology, engineering and mathematics) education initiatives since 1987. We’re particularly focused on helping women and others who are underrepresented in STEM fields. A key initiative is Girls Who Code, which is delivering experiential computer-science learning programs for teenage girls nationwide.

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