DALLAS, September 09, 2024

Last updated September 10, 2024

AT&T to Offer All-New iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, Apple Watch Series 10, Apple Watch Ultra 2 in Black Titanium

New & existing customers get the new iPhone 16 Pro, on us, with eligible trade-in, guaranteed. And - new AT&T Fiber customers are eligible to get iPhone 16 Pro Max on us.

Customers who buy a new iPhone 16 or iPhone 16 Pro with an AT&T installment plan can also add Next Up Anytime and get the latest iPhone every year.

The iPhone 16 lineup, Apple Watch Series 10, and Apple Watch Ultra 2 are available for pre-order starting on Friday, September 13th.

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iPhone 16 Pro lineup

Key Takeaways:

  • Available through att.com, myAT&T app, and in-stores, customers can pre-order the iPhone 16 lineup and Apple Watch lineup starting September 13 and can purchase online and in stores starting September 20. Find your nearest AT&T store here.
  • Get the new iPhone 16 Pro on us, guaranteed.1 And – new AT&T Fiber customers are eligible to get iPhone 16 Pro Max on us.2 Offer ends October 10, 2024.
  • Plus, get the latest iPhone every year with AT&T Next Up Anytime.3

What’s the news?

AT&T is excited to bring the highly anticipated iPhone 16 lineup to new and existing customers. AT&T will offer iPhone 16 and iPhone 16 Plus, which are built for Apple Intelligence4 with the all-new A18 chip, Camera Control, powerful upgrades to the advanced camera system, the Action button to quickly access useful features, and a big boost in battery life; iPhone 16 Pro and iPhone 16 Pro Max are powered by the A18 Pro chip and built for Apple Intelligence, featuring larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life; Apple Watch Series 10, the thinnest Apple Watch yet, featuring the biggest, most advanced display of any Apple Watch, new sleep apnea notifications,5 faster charging, water depth and temperature sensing, and the breakthrough health and fitness insights of watchOS 11; Apple Watch Ultra 2 in a stunning new black finish alongside a new Titanium Milanese Loop band, packed with additional insights including sleep apnea notifications.5

AT&T invites new and existing customers to take advantage of AT&T’s incredible offers. New and existing customers get our best deals on the new iPhone, including:

  • New and existing customers get iPhone 16 on us or up to $830 off iPhone 16 Plus, guaranteed with eligible trade-in.1
  • New and existing customers get iPhone 16 Pro on us or up to $1000 off iPhone 16 Pro Max, guaranteed with eligible trade-in.6
  • Plus – new AT&T Fiber customers are eligible to get iPhone 16 Pro Max on us.2

The AT&T Experience

  • Upgrade your iPhone Every Year: Customers who purchase a new iPhone with an AT&T installment plan can add Next Up Anytime and upgrade to get the latest iPhone every year.3
  • Performance Data: Only AT&T customers can easily enhance their wireless connectivity with AT&T Turbo for just $7/month per line on eligible plans.7 Elevate your mobile experience and feel the difference only AT&T Turbo can provide!
  • Choice is yours, Guaranteed: Mix and match any of our best unlimited plans and get our best deals with Unlimited Your Way®.

Additional Offers

  • Business Customers: New and existing AT&T Business customers can also take advantage of the above deals on the new iPhone! Plus, business customers can save up to $100 on their new smartphone when purchasing on a two-year agreement.8 For more details on available devices and offers, visit www.business.att.com.
  • FirstNet Ready: Since the new iPhone 16 lineup is FirstNet Ready®, first responders will have truly dedicated coverage and capacity when they need it and unique benefits like always-on priority and preemption – helping them save lives and protect their communities no matter the emergency.
  • AT&T Appreciation: Military, veterans, teachers, nurses, and their families get 25% off our best unlimited plans, starting from less than $27/mo. per line when you get 4 lines.9

iPhone 16 lineup

iPhone 16 and iPhone 16 Plus are built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and later this year, will help users quickly access visual intelligence to learn about objects or places, interact with information, and ask detailed questions to discover more about the world around them. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. The new A18 chip delivers a huge leap in performance and efficiency, enabling the most demanding AAA games, as well as a big boost in battery life. iPhone 16 and iPhone 16 Plus will be available in five bold colors: black, white, pink, teal, and ultramarine.

iPhone 16 Pro and iPhone 16 Pro Max feature Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more - all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks new ways to easily interact with the advanced camera system and later this year, will enable a fast, intuitive way to tap into visual intelligence. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life - with iPhone 16 Pro Max offering the best battery life on iPhone ever. iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, white titanium, natural titanium, and desert titanium.

Powered by the same groundbreaking technology as Emergency SOS via satellite, iPhone 16 users are able to connect to the nearest satellite to send and receive texts, emoji, and Tapbacks over iMessage and SMS while outside of cellular and Wi-Fi coverage.10 Messages via satellite in iOS 18 are end-to-end encrypted. Also new with iOS 18, Emergency SOS Live Video allows users to share a live video feed or photos with participating emergency dispatchers during emergency calls.11 Later this fall, Roadside Assistance via satellite — which connects users to a roadside assistance provider if they have car trouble while off the grid — expands beyond the U.S. to the U.K.

iPhone 16 and iPhone 16 Pro models are activated with an eSIM, a more secure alternative to a physical SIM card. With eSIM, users can quickly activate their cellular plan, store multiple cellular plans on the same device, and stay connected. AT&T supports eSIM Quick Transfer which allows users to transfer their existing plan to their new iPhone, and with eSIM Carrier Activation AT&T can digitally assign a user's eSIM directly to their iPhone.

Apple Watch Series 10

Apple Watch Series 10 features a refined design and brings new capabilities to the world's most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet - making it more comfortable than ever - and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watchOS 11. Apple Watch Series 10 is available in both aluminum and titanium, in an array of stunning colors and finishes. Apple Watch Series 10 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.

Apple Watch Ultra 2

Apple Watch Ultra 2 is available in a striking new black titanium finish, enhanced with features in watchOS 11 that make the most rugged and capable Apple Watch even better. Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch,12 the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS 11 brings powerful new features to the best sports watch, with breakthrough insights from training load and the Vitals app; sleep apnea notifications; the Tides app; new customization options for the Action button; and more. Apple Watch Ultra 2 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.

For more details on our offers, please visit att.com.

For more details on Apple products, please visit www.apple.com.

Customers will be able to pre-order the iPhone 16 lineup and Apple Watch lineup online and in-stores beginning Friday, September 13, with availability on Friday, September 20.

FirstNet and the FirstNet logo are registered trademarks and service marks of the First Responder Network Authority. All other marks are the property of their respective owners.

1 iPhone 16 128GB for $0 and up to $830 off iPhone 16 Plus after 36 monthly credits. Req’s trade-in of $130 or more, installment plan and eligible AT&T unlimited plan (min. $75.99/mo. before discounts; AT&T may temporarily slow data speeds if the network is busy). Other plan options avail., based on account type. Well-qualified customers only. Credits start w/in 3 bills. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. No credit for optional $10/mo. Next Up Anytime upgrade feature. $35 Activation/Upgrade, additional fees, taxes & other charges, & restrictions apply. See att.com/iphone for more details. iPhone 16 and 16 Plus Guarantee limited to current trade-in offer (up to $830 off with min. $130 trade-in value) for new and existing consumer AT&T postpaid wireless customers; excludes offers available through select channels. Offer subject to change.

2 AT&T fiber customers will receive an additional $200 off iPhone 16 Pro Max when purchased on installment plan with qualifying unlimited plan and trade-in an eligible device with min. $180 trade-in value. Credit applied in equal amounts ($5.56/mo.) over 36 months. After all credits, get iPhone 16 Pro Max 256GB for $0. Offer ends 10/10/24.

3 AT&T Next Up Anytime available for additional charge (currently $10/mo.). Requires an AT&T Installment plan. Equipment Installment plans are not eligible for AT&T Next Up Anytime. Upgrade eligible after 1 month payment of installment plan and Next Up Anytime. Requires qualifying turn-in. Current trade-in offers (up to $830 off iPhone 16 series with min. $130 trade-in value; up to $1000 off iPhone 16 Pro and 16 Pro Max with min. $180 trade-in value) may not be available on latest iPhone phone. Next Up Anytime feature may be discontinued at any time.

4 Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the U.K. In the coming year, Apple Intelligence will expand to more languages, like Chinese, French, Japanese, and Spanish.

5 As of September 9, 2024, the Sleep Apnea Notification Feature is currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2 this month. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.

6 iPhone 16 Pro 128GB for $0 and up to $1000 off iPhone 16 Pro Max after 36 monthly credits. Req’s trade-in of $180 or more, installment plan and eligible AT&T unlimited plan (min. $75.99/mo. before discounts; AT&T may temporarily slow data speeds if the network is busy). Other plan options avail., based on account type. Well-qualified customers only. Credits start w/in 3 bills. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. No credit for optional $10/mo. Next Up Anytime upgrade feature. $35 Activation/Upgrade, additional fees, taxes & other charges, & restrictions apply. See att.com/iphone for more details. iPhone 16 Pro & 16 Pro Max Guarantee limited to current trade-in offer (up to $830 id wireless customers; excludes offers available through select channels. Offer subject to change.

7 Eligible plans: AT&T Unlimited Premium® PL, Unlimited Extra® El, or Unlimited Elite® (eligible. under UYW group plans only). Req’s compatible plan & device. Coverage not available everywhere.

8 Avail. only to business customers with a qual. wireless svc agmt (Business Agmt) and only for Corporate Responsibility User lines of svc. Subject to availability. New lines or upgrades. Req's purchase of a new eligible smartphone (excludes AT&T Certified Restored) w/a new 2-yr svc. commitment on elig. qualified postpaid voice and data plan (minimum $70/mo. for new AT&T Business Unlimited Standard before discounts). Other qual. plans available. Existing customers can add to elig. current plans. Up to $100 discount applied at checkout. Final discounted device price will not be less than $0.99. Tax on pre-discount price due at sale. Early Termination Fee/Cancellation Fee (att.com/equipmentETF): After 30 days, up to $750 unless a higher fee is specified in your business agreement. Upgrade fee: up to $50 if applicable. Return/Restocking Fee: Return w/in 30 days. Restocking fee up to $55 may apply. Visit AT&T Premier at www.att.com/premier for details. Purchase, financing & other limits & restr’s apply.

9 Req’s proof of eligibility, AT&T Unlimited Starter SL plan, AutoPay & Paperless bill. Includes 25% wireless discount. Taxes and fees extra. Restrictions apply.

10 Apple’s satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later. For Emergency SOS via satellite availability, visit support.apple.com/en-us/HT213426. Messages via satellite will be available in the U.S. and Canada in iOS 18. SMS availability will depend on carrier. Carrier fees may apply. Users should check with their carrier for details. Roadside Assistance via satellite is currently available in the U.S. with AAA and Verizon Roadside Assistance, and is launching in the U.K. with Green Flag this fall. Participating roadside assistance providers may charge for services, and iPhone users who are not members can take advantage of their roadside assistance services on a pay-peruse basis. Apple’s satellite services were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.

11 Emergency SOS Live Video will be available in the U.S. in iOS 18.

12 Based on route map and distance accuracy in challenging urban environments.

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