When you think of the Dallas Cowboys, several images come to mind: the iconic star logo, the roaring crowds at AT&T Stadium – home turf of the Cowboys – and the classic blue and silver uniforms with the star–adorned helmets, among others. Yet, behind the glitz and glamour, the Cowboys remain a family-run business, deeply rooted in tradition and innovation. At the heart of this legacy is a commitment to excellence, not just on the field but in every facet of their operations.
Enter AT&T’s Dynamic Defense™—the industry’s first comprehensive cybersecurity protection embedded directly into the Cowboys’ AT&T Dedicated Internet connection, helping ensure that every aspect of the Cowboys’ global operations is safeguarded against cyber threats.
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The Jones Family Legacy: Their Portfolio of Family-run Businesses
Despite their global influence, the Jones family has managed to maintain the essence of a family-run business. Beyond the Cowboys, the family's assortment of business interests include commercial and residential real estate, energy, growth equity, technology, healthcare, and more. They apply a personal touch and commitment to quality that spans their portfolio and is rare in today's corporate world.
With this comes “next level moments” that many family-run businesses face – times when the stakes are high and the margin for error is slim. AT&T’s Dynamic Defense™ alleviates these pressures by providing robust and reliable cybersecurity for the Cowboys, ensuring that the Jones family can focus on their other businesses and what they do best: leading their ventures with vision and passion.
The Heart of the Action: AT&T Stadium
AT&T Stadium isn't just a sports venue; it's a technological marvel and fortress of entertainment. On any given day, the stadium is a hive of activity. From thousands of fans connecting to Wi-Fi to digital parking passes and mobile tickets, every aspect of the stadium relies on seamless connectivity. AT&T's Dynamic Defense™ steps in to help protect this digital ecosystem and ensure that fans enjoy their event without any complications.
Beyond the Field: The Star in Frisco
The Star, the 91-acre campus of the Dallas Cowboys, is home to the team's offices, training facilities and the Ford Center, where the team practices. This state-of-the-art facility is not just a hub for athletic excellence but also for the Cowboys' business operations. AT&T's Dynamic Defense™ helps ensure that sensitive information, like team communications, player health information and fan data, stays secure.
Dynamic Defense: A Holistic Approach to Cybersecurity
What sets AT&T's Dynamic Defense™ apart is its integration into the AT&T network, providing a seamless and robust layer or protection. Whether it's game day at the AT&T stadium, a strategy session at The Star or managing membership data at Cowboy Fit, their multi-location fitness facilities, the Cowboys know that every aspect of the business is covered.
- Unprecedented Visibility: The AT&T network backbone carries more than 720 petabytes of data daily, offering industry-leading threat intelligence. For the Cowboys, who face hundreds of threats across their businesses daily – including denial of service (DDoS) attacks, spear Phishing attempts, and business email compromise – this visibility is crucial, acting as the first line of defense in safeguarding the Cowboy’s operations.
- Ease of Operation: AT&T Dynamic Defense™ allows businesses of all sizes to tailor security policies to fit their specific needs. The Cowboys find this integration a game-changer, as they’re able to deploy and activate Dynamic Defense seamlessly across 10+ circuits to protect assets across all areas.
- On-Demand Security Controls: The automated cybersecurity tool detects and prevents threats, using industry-leading threat intelligence. It offers a more efficient and less complex approach to protection. It’s on-demand and can be set up in under 30 minutes without any downtime or additional equipment needed. This flexibility allows the Cowboys to quickly roll out and adjust policies in the user-friendly portal to respond to changing threats.
- Simplified, Cost-effective Security: Even though the Cowboys are an $11 billion brand, they operate efficiently. AT&T Dynamic Defense™ is a cost-effective and easy-to-implement solution that avoids the complexity, escalated expense and extra workload of add-on equipment and software solutions.
Future-Ready Solution Against Cyber Threats
The collaboration between AT&T and the Cowboys exemplifies proactive, forward-thinking security solutions. This working relationship not only protects the immediate interests of the Cowboys but also sets a benchmark for other businesses. It demonstrates that with the right cybersecurity measure in place, even the most "next level moments" can be navigated with confidence and ease.
“AT&T Dynamic Defense offers our team peace of mind,” said Matt Messick, chief information officer, for the Dallas Cowboys. “In today’s rapidly changing digital world, staying ahead of cybersecurity threats is crucial. AT&T Dynamic Defense lets us adapt and respond quickly to these emerging threats, making sure that all areas of our business remain protected. Having the right security infrastructure is not just a priority—it's a necessity. It helps us be proactive rather than reactive, which helps keep our fans, team and operations safe and secure.”
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