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Learn how to save when you add a new phone line with an eligible wireless plan. <a class="nowrap" href="/buy/phones/">Shop now</a>

Ltd time. $5.56/mo. bill credit for 36 mos. Other terms apply.

Everyone gets our best deals on every smartphone.

Offers vary by device. Restrictions may apply.​

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Yes, you can save big on your holiday shopping at AT&amp;T with our best deals on smartphones&sup1;, smartwatches, bundles and more.&nbsp;

If you&rsquo;re considering buying a cell phone as a gift for a family member, friend or even yourself this holiday season, we&rsquo;ve got you covered with our best deals on the newest smartphones, like the <a href="https://www.att.com/buy/phones/apple-iphone-16.html" rel="noreferrer noopener" target="_blank">iPhone 16</a> series, <a href="https://www.att.com/buy/phones/samsung-galaxy-s24.html" rel="noreferrer noopener" target="_blank">Galaxy S24</a> series and <a href="https://www.att.com/buy/phones/google-pixel-9.html" rel="noreferrer noopener" target="_blank">Google Pixel 9</a> series.&nbsp;

If you&rsquo;re shopping for a smartwatch, we are proud to offer great deals on popular smartwatches, like the <a href="https://www.att.com/buy/wearables/apple-watch-series-10-46mm.html" rel="noreferrer noopener" target="_blank">Apple Watch Series 10</a> and <a href="https://www.att.com/buy/wearables/samsung-galaxy-watch7-40mm.html" rel="noreferrer noopener" target="_blank">Samsung Galaxy Watch7</a>. <a href="https://www.att.com/buy/wearables/" rel="noreferrer noopener" target="_blank">Shop all available smartwatches</a>.

&sup1;Offers vary by devices. Terms and restrictions apply.

Anyone would be happy to see a <a href="https://www.att.com/brand/apple/iphone/" rel="noreferrer noopener" target="_blank">new iPhone</a> wrapped up under the tree, but before you buy someone a cell phone as a gift, there are some things to consider.&nbsp;

If you&rsquo;re buying your child&rsquo;s first cell phone, one option is to add a new line to your existing AT&amp;T wireless plan and finance the device through an installment program. Since kids and teens always want the latest devices, you might <a href="https://www.att.com/plans/next-up-anytime/" rel="noreferrer noopener" target="_blank">check out AT&amp;T Next Up Anytime</a>.&nbsp;

If you&rsquo;re buying a cell phone for a senior who may use the device sparingly, <a href="https://www.att.com/prepaid/" rel="noreferrer noopener" target="_blank">AT&amp;T Prepaid&reg; offers a variety of prepaid plans</a> and <a href="https://www.att.com/buy/prepaid-phones/" rel="noreferrer noopener" target="_blank">prepaid phones</a> that appeal to every age group.&nbsp;

If you&rsquo;re buying a cell phone for someone who already has a cell phone, you can still give them a cell phone as a gift, but you&rsquo;ll want to keep a few things in mind. It&rsquo;s possible to bring your own phone to most carriers. You can learn more about <a href="https://www.att.com/wireless/byod/" rel="noreferrer noopener" target="_blank">bringing your own device to AT&amp;T</a>. That said, many consumers with traditional wireless carriers finance their devices on installment plans. Typically, they&#39;ll have an upgrade cycle and may have to pay off the device they are currently financing if they are gifted a new cell phone outside of that cycle.&nbsp;

<a href="https://www.att.com/wireless/how-to-give-a-cell-phone-as-a-gift" rel="noreferrer noopener" target="_blank">Learn more about how to give a cell phone as a gift</a>.

Yes, in addition to our great holiday deals, AT&amp;T is excited to offer Black Friday and Cyber Monday deals. Looking for the best tech gifts or a free smartphone deal? We&rsquo;ve got you covered.&nbsp;

Check out our best <a href="https://www.att.com/deals/black-friday/" rel="noreferrer noopener" target="_blank">Black Friday deals</a> and <a href="https://www.att.com/deals/cyber-monday/" rel="noreferrer noopener" target="_blank">Cyber Monday deals</a>.

For a limited time, we are extending the return period to make gifting this holiday season easy.  Orders made between Nov 5 and Dec 20, 2024, can be returned until Jan 2, 2025.1

Gift yourself something fun

Magic in every device